Privacy Policy

1. Who we are

VelcroBelt.com ("we", "us", "our") is an editorial website covering hook and loop belts. We do not sell products directly. The site is hosted as a static website and uses third-party services for analytics and advertising as described below.

2. Information we collect

We collect the minimum information needed to operate the site and understand how it is used. Specifically:

• Server log data — collected automatically by our hosting provider when your browser requests a page. This typically includes IP address, browser type, referring URL, and timestamp.
• Analytics data — collected by Google Analytics (gtag.js), including pages visited, time on page, approximate location at country or region level, device type, and browser. This data is aggregated and is not used by us to identify individual visitors.
• Advertising data — collected by Google AdSense and its advertising partners to deliver and measure ads. This may include identifiers such as cookie IDs, device information, and inferred interests. See the AdSense disclosure below.
• Email correspondence — when you email us, we keep your message and email address only for as long as needed to respond and follow up.

We do not ask you to register an account. We do not run forms that collect personal information. We do not knowingly collect data from children under 13.

3. Cookies and similar technologies

The site uses cookies and similar technologies for analytics and advertising. A short summary is below; see the cookies page for details and opt-out instructions.

• Strictly necessary: required for the site to load and display correctly.
• Analytics: set by Google Analytics to measure traffic patterns.
• Advertising: set by Google AdSense and partner ad networks to deliver and measure ads, and where allowed, to personalise them.

4. Google AdSense

We use Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads on this site. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to this site and other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting aboutads.info or YourOnlineChoices.

For more on how Google handles data from sites and apps that use its services, see Google's policy page.

5. Third-party vendors

The third parties that may receive information through this site include:

• Google (Analytics, AdSense, Tag Manager)
• Google's advertising partners, where AdSense is used
• Our hosting provider, for the operation of the site

Each of these vendors has its own privacy policy. We have no control over how vendors use the data they receive beyond what their published policies and our service contracts allow.

6. Legal bases for processing (EEA / UK)

If you are in the European Economic Area or the United Kingdom, the legal basis for processing your data is one of the following, depending on the activity:

• Legitimate interest — for basic site operation, security, and aggregated analytics.
• Consent — for advertising cookies and personalised advertising, where required by your local law.
• Legal obligation — to retain certain records or respond to lawful requests.

7. Your rights

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information.
• Object to certain types of processing, including direct marketing.
• Withdraw consent for processing that is based on consent.
• Lodge a complaint with your data protection authority.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale or sharing of personal information. We do not sell personal information in the conventional sense, but cookie-based advertising may be treated as "sharing" under some interpretations of CCPA.

To exercise any of these rights, email [email protected] with enough information for us to identify the relevant data.

8. Data retention

Server logs are retained for the period set by our hosting provider's defaults, typically between 30 and 90 days. Analytics data is retained for the period configured in our Google Analytics property. Email correspondence is retained for as long as it is reasonably needed to support an ongoing exchange and then archived or deleted in line with normal email management.

9. International transfers

Some of our service providers, including Google, are based outside the European Economic Area. Where data is transferred internationally, those providers operate under their own published data transfer mechanisms.

10. Security

We use widely accepted measures to keep the site available and to protect its content from tampering. No system is fully secure. If you become aware of a vulnerability or suspected breach, please email [email protected].

11. Changes to this policy

We may update this policy as the site or its third-party services change. The "Last reviewed" date at the top of this page indicates the most recent revision. Continued use of the site after a change indicates acceptance of the updated policy.

12. Contact and jurisdiction

For privacy questions, email [email protected]. The site is operated under the laws of [Jurisdiction]; any disputes arising from this policy will be handled in line with that jurisdiction's rules.